Mary An

Digital Marketing and Communications Specialist with 9+ years of experience in social media marketing and 7+ years in content creation and copywriting. Skilled in developing on-brand copy, managing integrated content calendars, and executing digital campaigns across email, social, and web channels. Proven ability to build segmented email campaigns, support customer journey strategies, and analyze performance data to optimize reach and engagement. Experienced with CRM and marketing automation tools, cross-functional collaboration, and translating organizational priorities into clear campaign briefs and deliverables.

Marketing Specialist

Nexxt Intelligence | inca, 2025 to 2026

• Support monthly execution for product releases by planning and managing email communications, coordinating content development, approvals, and distribution across cross-functional teams.
• Collaborate with executive leadership, research, and customer success teams on a monthly basis to coordinate communications and deliverables across product releases and marketing initiatives.
• Track and analyze performance metrics across LinkedIn, YouTube, email campaigns, and website activity, using insights to optimize messaging and support data-driven decision-making.
• Develop written and visual content for monthly and ad-hoc email campaigns, driving over 200% growth in click-through engagement within 6 months, after assuming responsibility for campaign content creation.
• Coordinate logistics and communications for 10+ conferences, webinars, and events within 6 months, including preparation of marketing materials, presentation readiness, and cross-functional coordination.
• Maintain project plans and timelines for marketing initiatives, ensuring coordination across teams and on-time delivery of campaigns, product releases, and event communications.
• Support internal marketing initiatives by coordinating international shipping of promotional materials and merchandise while maintaining budget oversight and tracking expenses.
• Develop on-brand creative assets and mockups, including digital graphics, video visuals, and presentation templates that supports product marketing and campaign execution.
• CRM & marketing automation experience with Zoho CRM, a Salesforce-equivalent platform — transferable to Microsoft Dynamics and HubSpot workflows
• Write and produce monthly product walkthrough videos by scripting, recording, and editing screen-based demonstrations, collaborating with leadership and customer success teams to ensure messaging accuracy and clarity.
• Supported paid digital campaign execution including audience targeting and A/B testing of email subject lines and CTAs to improve click-through performance.

Marketing & Communications Specialist

Circle of Care | Sinai Health, 2023 to 2025

• Coordinated monthly hybrid town halls averaging 90 staff attendees, partnering with leadership to plan messaging, develop presentations, and manage communications and logistics.
• Led communications and promotional strategy for quarterly fundraising campaigns and events reaching 4,000+ staff, supporting successful fundraising initiatives, including one campaign that exceeded its goal by over $10,000.
• Led execution of integrated marketing and communications campaigns across email, social media, web, video, and advertising channels in a regulated, multi-stakeholder environment.
• Developed campaign briefs and project plans, translating priorities into clear timelines and channel-specific deliverables.
• Planned and delivered recurring segmented email campaigns (weekly, bi-weekly, and monthly), improving open rates by 22% year over year through refined segmentation and content personalization.
• Launched and scaled the organization’s Instagram presence, establishing a repeatable content framework and growing the audience to 500+ followers within three months.
• Managed an integrated content calendar across social, email, and web channels to coordinate timelines, approvals, and campaign delivery.
• Tracked and reported on performance metrics across email, web, and social channels using dashboards (Excel and Power BI), identifying trends and optimization opportunities to improve campaign effectiveness.